From software that can only add texts and a few effects to videos to software that you can use for professional video editing, the world of video encoding software has come a long way. The list of video encoding software seems to be growing by the day. Old ones are constantly getting updates to meet with consumer expectations or demand.

The growth of smartphones and the rise in popularity of social media also means that more videos are being produced every day than a decade ago. Different devices capture videos in different formats which may not be compatible with other devices. Also, there may be interferences in your video which you may not what to share. This is where video encoding software becomes handy. Most video converting can convert from one format to another and this task is rarely as tricky as video editing, but many people mistake the two.

Whether you need advanced video editing features of you simply want to flip from one format to another there is a software out there for you. From deleting unwanted scenes from video clips to adding elements like texts, clipart, and images to more advanced effects, there is a large variety of video encoding software to choose from but here is a list of the best video encoding software you should have in 2018.

Wondershare Video Converter

The main problem usually encountered when you flip videos from one format to another is the loss of quality including motion blur, compression artifacts, and pixelation. With Wondershare Video Converter you get a complete set of tools that enables you to convert videos into a format optimized for playback in over 150 devices. This software also has a feature that allows for batch conversion, so you don’t have to set the output parameters after every conversion. In addition, it has basic video editing tools and gives you the opportunity to burn your converted videos to discs. This software can also handle 4K videos.

Freemake Video Converter

This video converter has an intimidating 500 different output formats. The installation only takes a few minutes and you are good to go. It does a great job but if you are using the free version expect to see watermarks all over your video. The highest size you can set this video converter is 2048 x 2048 meaning it cannot handle 4K videos. Compared to most video converter out there, Freemake Video Converter does a good job.

Leawo Video Converter

Leawo is a complete video suite and video converter is just a single module in the entire suite. The other modules include DVD and Blu-ray ripping and burning tools and online video downloader. The good thing about Leawo is that you can buy any of the modules separately rather than being compelled to buy the entire suite like most software. To get the optimum output you will need to tune up your settings. In addition to converting videos, you will also get a handy video editing tool.

Adobe Media Encoder

Like Leawo, Adobe Media Encoder is part of the Creative Cloud software suite by Adobe. Once you install the package it adds several Adobe components to your computer. The beauty of this software is that you can either work with the files on your hard disk or files saved on the Creative Cloud. The Creative Cloud storage provides extra backup for your file. Peradventure something should happen to your system, you will not lose your file permanently. In addition to video encoding, you will have access to numerous other video editing tools provided by Adobe. The help section provides you with numerous video tutorials and how-to guides so that you will never be stranded at any point.

WinX HD Video Converter Deluxe

WinX HD Video Converter Deluxe has 400 preprogrammed optimization profiles which mean you can format your video to a select device output in quick easy steps. It goes beyond just devices because you can optimize your videos for video sharing websites like YouTube, Vimeo, and Facebook as well as other video editing software. The quality of the converted video is excellent compared to the rest of the aforementioned video converters. However, the conversion process is painstakingly slow taking up to 40 minutes for an hour length video.